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Our team

    Our Team

    We’re a team of experts in keeping your house clean and fresh.

    Whether we’re rounding up the best advice for cleaning your kitchen or we’re shortlisting the best air purifiers on the market, our goal remains the same: how can we make your house a little “fresher” without breaking the bank?

    Our team is made of families, home owners, apartment dwellers, dog parents, asthmatics and those allergic to dust.

    So, we totally get that every situation is different and that at the end of the day, the best tool for the job is the one you can actually buy at the time of need. That’s why we vouch to never just provide a single solution.

    Meet the people behind the site:

    Gadget Review Team

    Molly Ashton


    Senior Writer

    Molly is all about keeping your house clean. She is a major house plant addict, a supporter of eco-friendly home decor, and our source of small space design ideas. When she’s not finding ways to improve her apartment, Molly enjoys jigsaw puzzles and playing on her Switch.

    Amy Ashton



    Amy is a proud homeowner and the editor behind every article you see on HouseFresh. She has a knack for cutting down the fluff and simplifying the advice to its most important and actionable bits. When she’s not making final touches to a post on here, Amy is working on her Victorian/Edwardian terrace home.



    Senior Writer

    Daniel is our resident house gadget geek. He is our man in the frontline, following consumer trends to help him identify the best up and coming tech to review for HouseFresh. When he’s not tinkering with new gadgets, he composes and records his own music at home.

    Danny Ashton


    Senior Writer

    Danny as been writing about air purifiers for 10+ years, and he realized it’s been that long only when we asked him to write his bio. He is a major fan of home technology, which makes him the perfect person to test and evaluate products for HouseFresh. When he’s not fixing something in his old Victorian house, Danny can be found growing veggies in the garden.

    Editorial Team




    Art Director

    Lee, Luke & Taylor

    Media Relations


    Project Manager


    IT Engineer

    Our Misson

    We are fed up with the internet being full of biased product recommendations or those that wrongly assume everyone has a spare $1000 to fix a problem. 

    We want to offer product recommendations that make sense today, and for the vast majority of people. 

    We like to find simple solutions to problems. Therefore we will always uncover options that offer the best bang for your buck at every budget. 

    We take serious pride in the products we endorse, so we will only vouch for gadgets that either we use at home or we would be happy to recommend to our closest friends and family.

    We don’t accept payments or products in exchange for a positive recommendation to ensure we keep things as unbiased as possible – this also allows us to feel free to push the gadgets to the point of breaking if needed before we can identify the best product for a given situation.

    Our Methodology

    1. We find out what appliances real people recommend.

    The majority of our time is spent reviewing existing testing data from trusted sources and analysing customer reviews to get a feel for real world usage over the short, medium and long term. 

    We also dig deep into online communities to get the low down on the products that do provide value over the long term and those that don’t. To do this, we look at the most relevant and popular forums within Reddit and Metafilter to understand consumer sentiment over long periods of time.

    2. We filter out fake and manipulated reviews on Amazon

    We also use industry leading technology powered by Fakespot to identify the existence of review manipulation, making sure we don’t get caught up in the hype behind products that are raised to the top thanks to disingenuous reviews.

    3. We only recommend the best product for the job

    We research and produce in-depth product reviews that look at many unique situations people face. We are happy to go through the data behind 100’s of different units that are available to buy so you don’t have to.

    We have all bought products on a whim and regretted it, we hope that by building this resource we can help others avoid that in future when it comes to keeping your home fresh.

    4. We offer options for all

    Not everyone has a massive budget to get the very best the market has to offer. In addition to offering options for people who want to spend more, we always recommend products accessible to those on lower budgets. 

    So if you’re doing your research to find the product that will give you the most for your buck, you’ll be happy to know that we will handpick the best budget options. That being said, we always make a point of mentioning any possible downsides you could expect so you’re informed beyond the price tag.

    Editorial Guidelines and Quality Standards

    At HouseFresh, we take great pride in the quality of our content with the goal of becoming a long term resource for years to come. Our team creates accurate, engaging, creative content that is free of ethical conflicts. If you ever come across an article that you think needs to be improved, please get in touch.

    Company Information

    HouseFresh is owned and operated by NeoMam Studios Limited, 60 Windsor Avenue, London SW19 2RR, United Kingdom. A company registered in England and Wales (Company no. 08190412).