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Every product you read about on HouseFresh
has been tested in our home.

we have been featured on

HouseFresh is an independent publication focused on air quality.

We offer advice on how to tackle air pollutants in the home through how-to guides, product reviews, practical tips and original research on a variety of factors that affect indoor air quality.

Our team of air quality nerds is on a mission to help consumers avoid products that don’t live up to the marketing hype. 

We are committed to finding the perfect device to improve your home’s indoor air quality long-term. That’s why we don’t just look at lab reports and product specifications provided by manufacturers. 

We buy all the products with our own money and run our own experiments in a controlled home environment to understand the actual performance you can expect in your home. Our reviews dive deep into a product with tests designed to assess the product’s capabilities, energy usage, long-term costs, and sound generated.

70+

Products reviewed

1 million

Active readers

15

Team members

Why should you trust us?

We analyze all the top products being released

We are continually looking for new trending air quality products we could test — especially those with loud marketing.

We buy devices with our own money

To avoid any sort of bias, we don’t accept paid offers to review devices or free products in exchange for glowing reviews.

We run performance experiments in our home

Our reviews involve in-depth hands-on testing to compare performance across different brands and models.

Real-life user experience and performance testing

Once our tests are complete, we send the products to our team to use them at home in order to uncover long-term issues.

We don’t ignore the dreaded long-term costs

That is why we collect first-hand data on the long-term costs and energy consumption expected from every product.

We are happy to say something sucks

We are 100% owned and don’t run ads, so we are free to say exactly what we think — especially if a device fails to perform.

How we make money

HouseFresh only gets paid when our readers buy a product we recommend. At no extra cost to you, the retailer you buy from will give us a % of the sale. We are a fiercely independent publication with no relationships with any of the brands we feature, and we don’t allow adverts. Our reviews and in-house testing take many hours of work, and we continually reinvest the money we receive into new in-depth product reviews.

How we test each product

We want our product reviews to be more than just a matter of personal preference or, even worse, the same repeated marketing slogans that every other site reviewing air purifiers will publish.

Danny, our founder, has been writing about air purifier technology for over a decade when most websites promoted ionizers that we later found emit dangerous levels of ozone just because they were selling well online. We don’t want to repeat that story. That is why we actually test every product we recommend in our own home lab, in addition to conducting hours of research into the different manufacturers and the technologies behind each product.

Our in-depth performance testing allows us to directly compare different models (and even different technologies) like for like because every product is tested performing the exact same jobs in the exact same space.

  1. In our home lab of 728 cubic ft, we light an incense stick to generate particle pollution and VOCs.
  2. We set up our trusted Purpleair Indoor Sensor with the latest Bosch gas sensor to track levels of PM1ug/m3, PM2.5ug/m3 and PM10ug/m3 and VOCs in the air.
    purpleair
  3. We switch the air purifier to its highest speed and measure how long it takes to get our room air quality down to PM1 level to 0.
  4. For portable air purifiers, we repeat this test inside our Tesla Model 3 to see how good the unit is at cleaning the air in a small enclosed space.

  5. We use an energy meter to measure precisely how much electricity is used when running the unit at the lowest and highest fan speed settings.
    enery meter
  6. We track sound levels emitted by the air purifier at different fan speeds with the help of a commercial sound meter.
    sound meter

We share all the data we generate from our performance tests and include them as a download as part of our Flourish data graphs like this one:

Real product reviews take a lot of work from a lot of people

Before we publish a review here at HouseFresh, we invest a ton of time to truly test each device and understand exactly how it will perform in the short and long term. Every decision we make is backed by data and many hours of research and first-hand testing.

We try to create the type of reviews we wish were more prevalent on the internet by doing the hard work it takes to dig deep, truly evaluating performance compared to other products. You may see only 15 people on this about page, but our team is much larger than that — there are 24 of us in total, working in the background to make HouseFresh possible.

Check out our reviews and let us know if they meet your expectations. If you are a fan, please let other people know about HouseFresh. Your support will allow us to produce even more in-depth reviews, buying guides, how-to articles and original data studies in the future.

Our goal is to be a source of truth for those who are looking to improve the air quality in their homes, regardless of where they are visiting our site from.

Danny Ashton
Founder and Lead Tester
HouseFresh

Our Team

Editorial Team

Danny Ashton
Founder and Senior Writer
Danny is the founder of HouseFresh and has been writing about air purifiers since 2010. He is our lead tester, conducting all the tests we use to evaluate air quality products. That is why you will always see his name attached to our reviews.
Teddy Booth
Senior Content Producer
Teddy joined HouseFresh in 2019 as a senior content producer. He produces written content, product photography and YouTube videos. He also supports Danny as a product tester and is our lead how-to writer.
Paul Allen
Staff Writer
Paul is a staff writer for HouseFresh, with a focus on product recommendations and advice for smokers and apartment dwellers. He started writing in November 2020 when he joined the content team at NeoMam (our parent company).
Amparo Lopez
Staff Writer
Amparo is a staff writer for HouseFresh, having joined us in 2023. She is a sustainability advocate, holding degrees in communications, human-centered design and environmental policy. Her work has a focus on air pollution and climate change.
Graeme Cole
Senior Writer
Graeme has been a Senior Writer for our parent company (NeoMam Studios) since 2013. His main role at HouseFresh is writing in-depth articles to accompany the original studies we produce in partnership with the NeoMam team.
Jeff Somers
Senior Writer
Jeff has been writing for HouseFresh since 2023. He lives in Hoboken, NJ, with his wife and their cats. In addition to writing for HouseFresh, Jeff also covers topics connected to homeownership for Lifehacker.

Behind the Scenes

Gisele Navarro
Managing Editor
Gisele runs the day-to-day operations of HouseFresh. She supports Danny and Ted with product tests and works with the writers to continually improve our content. She is also the human behind our X (formerly Twitter) and our subreddit.
Jazmin Lopez
Graphic Designer
Jaz is the team’s graphic designer. She is passionate about keeping things simple and clear, and her asthma and allergies make her very concerned about working in a fresh environment.
Flor Constantino
Web Content Manager
Flor is the project manager behind the scenes here at HouseFresh. She makes sure each review, buying guide, how-to article and in-depth research piece is on track and ready for publication when it should be.
Eloisa Bielsa
Illustrator
Elo has been designing and illustrating for the web since 1999. She joined HouseFresh after working with the NeoMam team for nearly 10 years and is the designer behind many of our stunning infographics.
Rodrigo Navaro
YouTube Growth Manager
Rodrigo splits his time between our parent company (NeoMam Studios) and HouseFresh. His number one goal is to grow our YouTube channel, drawing from his experience working with streamers on Discord and YouTube.
Franco Gregoris
Video Producer
Franco joined HouseFresh in 2024 as our first video content producer. He works with Danny to create long-form and short-form videos for our social media channels.

Media Contacts

Luke Doyle
PR Manager
Lee McCullagh
Press Officer
Beverly Clair
PR Associate
Lauren Buchan
PR Associate
Taylor Tomita
PR Associate
Mauro Oubel
PR Associate